Instead, they should provide a relevant case study in the form of an email.
#Caboodle case trial
“Especially for spaces with longer buying cycles, that can be very effective.”Įmail Sequences During Free Trial Periodsįor many companies, but especially B2B SaaS companies, there’s often a period of time in which potential customers take the product for a free test drive to get a better sense of whether signing up for the long haul, or upgrading to a higher price tier, is right for them.Ĭompanies shouldn’t wait and see what happens during this time. “By planting the seed with a story, they manage to stay memorable, sell without selling, and then do really well with that follow-up campaign,” Klettke said. The follow-up ads rehearsed the pain points and outcomes users had read about earlier. But the company later remarketed to users who clicked those ads. He recalled that one company used paid social ads to push people toward a case study, which it presented without an option to make a purchase in the moment. Klettke has seen case studies effectively repurposed into paid social ads too. “It can be as simple as taking the two most compelling stats and two most compelling quotes from your case study and wrapping them up in a nice paid ad wrapper,” he said.
In Nash’s view, 99 percent of a company’s paid social ads should include testimonials. Paid ads on social media feeds are prime real estate for material plucked from case studies. Related 5 Tactics for Repurposing Content as Video If you’re looking to get the most impact from your case studies, consider these five approaches to promoting them. The apathy frustrates him, because case studies have utility for acquisition, nurturing, retention and upselling when done right. Or they’ll stick case studies on their websites “in some sad little resources section that never gets updated or properly linked to,” Klettke said.
#Caboodle case pdf
“You mean to say you’re thinking about wrapping it up in a nice three-page PDF for sales and stopping there?” “Marketers should repurpose case studies anywhere it makes sense,” Brooklin Nash, head of content at Sales Hacker, told Built In. “You’re thinking about wrapping it up in a nice three-page PDF for sales and stopping there?”
Especially since social proof can be so influential when it comes to buying decisions, and because case studies can be used and recycled across several marketing channels. Some marketers are baffled that companies continue to overlook and underutilize case studies in their content strategies. “It’s never at the top of somebody’s list,” Joel Klettke, a conversion copywriter and founder of Case Study Buddy, told Built In.Īccording to HubSpot’s 2020 State of Marketing Report, marketers named case studies as only the fifth-most-popular type of media for their content strategies, trailing behind videos, blogs, e-books and infographics.
Plenty of companies recognize their importance, and yet hardly any seem to prioritize them. Case studies are the middle children of marketing activities.
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